Key Themes of the Conference

Social and Psychological Well-being in the Workplace

• Work-life balance and behavioural engagement strategies
• Job satisfaction, occupational stress, and coping mechanisms
• Employee assistance programs and organizational psychological support
• Mental health and burnout in corporate and entrepreneurial settings
• Remote work, digital fatigue, and employee behavioural well-being
• Balancing Passion and Pressure: Founder’s Dilemma in Startups

Behavioural Insights and Decision Psychology in Organisations

• Biases in HR, marketing and startup decision-making
• Behavioural dynamics in team decision-making and conflict resolution
• Leadership psychology in high-stakes environments
• Role of intuition vs. rationality in strategic HR and OB decisions
• Innovation and creativity under uncertainty: psychological perspectives
• Behavioural finance in risk-taking and investment behaviour
• Crisis-induced consumer behaviour and social decision patterns
• Marketing psychology: Decision framing, Nudging, and Consumer influence

Diversity, Ethics, and the Psychology of Organisational Culture

• Social inclusion and behavioural outcomes of workplace DEI
• Ethical dilemmas, behavioural ethics, and governance structures
• Inclusive entrepreneurship and ethical marketing to diverse audiences
• Organisational identity, culture, and psychological safety
• The Role of DEI in Innovation and Creativity
• Inclusive Marketing: Reaching and Representing Diverse Audiences
• Entrepreneurship as a Tool for Empowering Marginalized Groups

Psychological Drivers of Change, Leadership, and Organisational Behaviour

• Change leadership and the psychology of organisational adaptation
• Organizational Learning and Adaptation
• Power, Politics, and Influence in Organizations
• Cultural shifts in consumer behaviour and neuromarketing
• Motivation, resilience, and psychological safety in dynamic environments
• Entrepreneurship and Change Management in Scaling Businesses
• Consumer Behaviour Shifts and Cultural Adaptation in Marketing
• Investor Sentiment and Market Reactions to Organizational Restructuring

Technology, Behavioural Analytics, and Future of Work

• AI, automation, and behavioural change in workplace dynamics
• Data privacy, digital trust, and the psychology of surveillance
• Virtual leadership, cross-cultural collaboration, and social communication
• Organisational analytics and behavioural metrics for employee experience
• Predictive modelling in HR, marketing, and entrepreneurial finance
• Entrepreneurial Innovation with AI Startups
• AI in Marketing & AI-Driven Behavioural Nudges